Business Inspiring Kindness, Inc.
Business Inspiring Kindness was established to continue the legacy that the Oceanside Business Association began when they launched the Vero Beach Farmers Market.
Our mission is to create exposure, economic growth, and educational opportunities for the benefit of small businesses and nonprofit organizations throughout the Vero Beach community.
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Vero Beach Farmers Market
The Farmers Market was launched in 2008 as an initiative of the Oceanside Business Association, and has been managed since 2009 by our Vice President and Secretary, Brittany Swartz.
In 2022, the OBA decided to refocus on their original mission of promoting their member businesses on the Vero Beach Barrier Island. They chose Business Inspiring Kindness, Inc. to continue their legacy, trusting us to keep the market a thriving, community focused, Saturday morning tradition.
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The farmers market supports small businesses, local farms and artisans by providing a low cost booth space to promote their products and support their economic growth. Many businesses who began as market-only businesses have expanded into brick and mortar locations and attribute their growth to their success at the market. We also reserve a free weekly space at the market for non-profit organizations to come out and educate the public on how they serve our community, give them the opportunity to fundraise, and grow their supporter base.
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We are proud of our ability to host the Vero Beach Farmers Market, and we are always on the lookout for other ways to promote small business and local nonprofit organizations in our community. Please reach out if you have ideas or would like to partner on events that fit our mission statement. We'd love to hear from you!
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Board of Directors
Rodel Anthony Reyes
President
Rodel Anthony Reyes received a doctorate in the field of Medicine from De La Salle Health Science Institute and his bachelors in Molecular and Microbiology from the University of Central Florida. He is currently a medical professor who involves his students in a variety of hands-on, inquiry-based learning, problem-solving and technology-infused activities that provide his students with opportunities to shine in their future careers.
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Rodel's current projects include running Business Inspiring Kindness, Inc., volunteering at a non-profit healthcare facilities which offer free healthcare to those without medical insurance, and working on medical research with associate professors from Nova Southeastern University and Florida International University. He has published a journal article on Familial Marfan Syndrome, July 2018, in “The Consultant,” which aims to bring an informed editorial and debate to the healthcare sector in areas currently underserved by good quality medical journals. He also has another research article to appear in “The Consultant” on, “Acute Care and Long Term Treatment of Truncus Arteriosus with a Bicuspid Truncal Valve: A Case Report.”
Michael Henschke
Treasurer
Michael Henschke is a seasoned professional with over two decades of experience in business and finance analytics. He holds a Bachelor of Business Administration in Economics from the University of Central Florida. Currently, he serves as Pricing Strategy Manager for a healthcare company owned by a Fortune 500 company.
In his role, Michael crafts pricing strategies to ensure competitiveness and profitability. With expertise in optimizing operations and managing budgets, he develops complex models and effectively mitigates risks.
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Outside of work, Michael cherishes time with his wife Victoria and their two young daughters. He prioritizes family moments and actively engages in volunteering for nonprofit organizations, demonstrating his commitment to community impact.
Melissa Netto
Vice President
Melissa Netto is a highly accomplished executive with over 15 years of experience in the technology industry. She has a proven track record of driving business growth and innovation through her strategic vision and leadership. Melissa has held various leadership roles in product management and marketing, successfully launching new products and services contributing to the overall success of the organizations she has worked for. She is known for her strong analytical skills, creative problem-solving abilities, and her talent for building and leading high-performing teams.
In addition to her professional achievements, Melissa is a passionate advocate for diversity and inclusion in the workplace and her local community. She has actively promoted gender equality and empowered women in tech through various initiatives. Melissa's commitment to social impact and community service is evident in her board roles with non-profit organizations, including her current position as Co-Founder and Secretary on the board of directors for Habitat Young Professionals of Martin County. Her leadership at The Phoenix mission, a non-profit dedicated to ending food insecurity in Palm Beach County, exemplifies her dedication to making a difference in both the corporate and non-profit sectors.
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Brittany Swartz
Secretary
Brittany Swartz is an accomplished entrepreneur with expertise in event coordination, marketing, and graphic and web design. Since relocating to Vero Beach in 2008, she has played a pivotal role in organizing numerous community and fundraising events, including The Taste of Vero, the Sunset Saturday Concert Series, and the Farmers Market. Under her leadership, the Farmers Market was recognized nationally, earning 11th place in Clean Eats Magazine's review of green markets across the United States.
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In response to the statewide shutdown during the COVID-19 pandemic, Brittany leveraged her web design expertise to develop an online marketplace, enabling local market vendors to continue generating revenue despite the closure of in-person operations. The platform, featuring over 800 products from more than 30 vendors, was fully operational within two weeks and supported by a team of 15 delivery drivers. Her innovative solution not only sustained the Vero Beach community but also became a replicable model for markets across Florida.
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In addition to her event management career, Brittany is passionate about personal development. She enjoys traveling, spending time with her three beloved pets, and her fiancé, Steven. Brittany is also expanding her professional endeavors into personal development coaching and was recently recognized with honors for her exceptional performance in the Elite Mentorship Forum program.
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